Apple is reportedly planning a big AI-focused M4 Mac upgrade - The Verge

Photo by Amelia Holowaty Krales / The Verge

Apple is getting ready to refresh its entire lineup of Macs with M4 processors that have an emphasis on AI, according to a report from Bloomberg’s Mark Gurman. The new M4-equipped Macs will reportedly start arriving later this year, with the rest coming in early 2025.

Even though Apple just launched its first MacBook Pro with an M3 chip in November 2023, the company is “nearing production” on its M4 chip, sources tell Bloomberg. Apple will reportedly emphasize the M4’s AI-processing capabilities once released, which likely comes in response to the slew of rival “AI PCs” hitting the market and a slowdown in Mac sales.

The M4 chip will come in at least three different tiers, including the entry-level M4 chip codenamed Donan, the mid-tier Brava, and the highest-performing Hidra chip, according to Bloomberg. Apple will reportedly add Donan to the entry-level MacBook Pro, its MacBook Airs, and the lower-end Mac Mini. Meanwhile, Bloomberg says Apple will reserve the mid-tier Brava for the higher-specced MacBook Pros, Mac Minis, and the Mac Studio, while adding the top-tier Hidra chip to the Mac Pro.

We will likely get more of a window into the AI features Apple is planning when it holds its annual Worldwide Developers Conference on June 10th.

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2024-04-11 18:09:49Z
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