The owner of Facebook has suffered another setback after Google said it would stop advertisers tracking users across apps on Android phones, following in the footsteps of Apple.
Google said it wanted to “raise the bar for user privacy” by changing the way marketers could collect data as people move between apps on phones that use Android, the mobile operating system it owns that works on about two-thirds of mobile devices around the world.
Google said it planned to phase out advertising IDs, the special code assigned to each Android device that allows marketers to track details about users. It will instead look to alternatives that protect user data.
The move could have a significant impact on advertisers. These advertising IDs allow a company
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2022-02-17 00:01:00Z
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