Last year's best Prime Day deals
The first Amazon Prime Day 2021 deals are now live! And there are already great deals on Sony XM3 wireless earbuds, Fire TV sticks and Echo speakers, OLED TVs, soundbars, Bluetooth speakers and more.
The Amazon sales extravaganza runs from 21st to 22nd June so expect to see healthy savings on all things tech, not least Amazon's own devices but also on some of our favourite TVs, headphones, speakers and more.
Amazon has started early with its own savings, offering up to 50% off its Echo Dot device and a big saving on the Fire TV 4K stick.
Of course, thousands of other products across the site will be on sale – and we will be digging out the best Prime Day headphone deals and the best Prime Day TV deals, as Amazon once again aims to steal a march on the traditional end of year sales around Black Friday and Cyber Monday.
Last year, big Prime Day sellers included the Echo Dot, Fire TV Stick 4K with Alexa Voice Remote, iRobot Roomba Robot Vacuum, LifeStraw Personal Water Filter, and Lego Star Wars Stormtrooper Helmet. Amazon is no doubt hoping this year's sale is even bigger.
The very best Prime Day deals
The very best deals
Want something other than tech? Check out our sister site Techradar's round-up of all the Prime Day deals.
Prime Day TV deals
Sony A8 65-inch OLED TV £2399 £1799 at Amazon (save £600)
The Sony KE-65A8 promises to major on realism and authenticity thanks to its OLED panel and Sony's Pixel Contrast Booster, which promises more vibrant lifelike colours. It's a smart-looking TV, too. Bag this big deal before the 48-hour Prime Day sale ends.View Deal
Sony KD-43X7052 43-inch 4K TV £599 £499 at Amazon (save £100)
The X70 was Sony's previous entry-level 4K TV, an edge-lit model that supports HDR10 and HLG. We've not tested it yet, but Sony's track record suggests that even its lowest-end models are worth considering, particularly when discounted.View Deal
Sony KD-48A9 48-inch OLED TV £1799 £1398 at PRC Direct (save £401)
To cut a long story short, this is the best sub-50-inch TV you can buy. In fact, it's probably the best sub-50-inch TV there's ever been. This is one of the first OLED TVs available below 55 inches, and it trumps the LG CX (below) for both picture and sound quality. That said, it doesn't have the next-gen HDMI features of the LG, which is something to consider if you're a keen gamer.View Deal
LG OLED48CX 48-inch OLED TV £1499 £1199 at Currys (save £300)
It took a while, but the trailblazing 48-inch version of the excellent LG CX is finally available with a big discount. This was the first 48-inch OLED TV to appear and, while the Sony A9 above trumps it for picture and sound, the LG CX is more feature-packed and more affordable. Just bear in mind that the 55-inch CX (below) is usually available for the same or less.View Deal
Hisense Roku R50A7200GTUK £399 £379 at Argos (save £20)
This already very affordable Hisense Roku TV has already shed £20 from its price. It's an impressive all-round performer for the money, and the Roku smart platform gives you access to practically every app you can imagine. An excellent buy.View Deal
Prime Day headphones deals
Sony WF-1000XM3 £230 £130 at Amazon (save £90)
The Sony WF-1000XM3 combine effective active noise-cancelling with great sound, and they're now down to their lowest ever price. A brilliant Prime Day deal.View Deal
Amazon Echo Buds £119.99 £49.99 at Amazon (save £70)
Amazon's first-gen Echo Buds are now less than half price! They're not the most impressive true wireless headphones we've tested, and have since been succeeded by the second-generation model. But if you're after a pair on the cheap, these should do you.View Deal
Sony WH-1000XM3 £330 £198 at Amazon (save £132)
Sony's WH-1000XM3 headphones are all-round performers offering natural sound quality, excellent noise-cancelling and supreme comfort. The only downside to this much clarity and detail is that it may expose a recording’s sonic flaws, but that’s hardly the Sonys’ fault.
Bose QuietComfort 35 II £330 £179 at Amazon (save £151)
Impressive Bose noise-cancelling wireless headphones that are great on-the-go – and we said that at their original price. Once they've had a huge Prime Day discount, they're an absolute steal.View Deal
AirPods 2 + Charging Case £159.00 £123.98 at Amazon (save £35.02)
The second-gen AirPods with charging case are now £35 off. This is a healthy saving considering they're rarely discounted, so you'd better snap them up while the deal is still live.View Deal
Sony WH-1000XM3 headphones £330 £225 at Amazon (save £95)
2019 Award winner. These superb Sonys may now have a successor in the form of the new WH-1000XM4, but these are still excellent buys – especially for their price, which is only getting lower.View Deal
AKG N60NC wireless headphones £200 £104 at Amazon (save £96)
2019 Award winners. "They are compact, convenient and affordable – in fact, they're one of the best wireless headphones we've heard at the money". That's what we said of these great cans on review – and that was at the asking price of £200.View Deal
Sony WF-1000XM3 wireless earbuds £230 £169 at Amazon (save £61)
2020 What Hi-Fi Award-winners, the WF-1000XM3 combine effective active noise-cancelling with a real sense of musicality. The WF-1000XM4 are newer and better, but that's just helped drive down the price of these fantastic buds.View Deal
Prime Day speaker deals
UE Wonderboom speaker £89 £30 (save £59) at Amazon
A massive 66% off saving! Durable and fully waterproof – it even floats – the original, five-star Wonderboom Bluetooth speaker offers a 10-hour battery life, an impressively weighty sound for a small speaker and a pairing function to 'double up' with other Wonderbooms. View Deal
Echo (4th-Gen) smart bulb bundle £89.99 £54.99 at Amazon (save £35)
The new Echo (4th Gen) smart speaker delivers weighty sound and full command of your smart home. This awesome deals includes one of Amazon's best smart speakers, a TP-Link Tapo smart bulb (E27) and a chunky £35 saving.View Deal
JBL Flip 5 £120 (camo) £70 (save £50) at Amazon
JBL's newest Flip got a resounding five-star review from us – the solid sonic chops it can deliver at this level simply can't be denied. While the price of this rugged little speaker has been up at £120 for a little while now, Amazon is currently offering the camouflage colourway for a serious Prime Day discount.View Deal
Bose SoundLink Micro Bluetooth speaker £100 £89 (save £11) at Amazon
This petite Bluetooth speaker can take voice calls as well as play music, there's decent battery life and it's water-resistant, too. As well as Bluetooth audio and NFC pairing, you can also use the Bose Connect app to control your tunes.View Deal
JBL Go 2 £30 £19.99 at Amazon (save £10.01)
Speakers don't come much more portable than this little number. It's very affordable – especially now – sounds great, and comes in a range of bright, pearlescent colours. Small, bright and fun – it really is hip to be (almost) square.View Deal
Prime Day tablet deals
Apple iPad Air 4 64GB wi-fi + cellular £709 £589 at Amazon (save £120)
It's unusual to see a big discount on a 2020 iPad Air so this Amazon deal is a bit of a unicorn. It gets you over £100 off plus free delivery (if you're a Prime member). Stock is low, so don't delay.View Deal
Apple iPad Mini £399 £369 at Amazon (save £30)
Head over to Amazon and you can bag a seriously good £40 off the excellent iPad Mini with 7.9-inch Retina display. And of course, this new model comes with a Apple TV+ free for a year. Bargain.View Deal
Apple iPad Pro (2020) 512GB £1069 £836 at Amazon (save £233)
Here's one of the best tablet deals we've seen all year, on the 11in 2020 iPad Pro. Apple might have unveiled its successor but the 2020 Pro still boasts Apple's insanely-fast A12Z Bionic processor and a superb Liquid Retina display. A killer deal.View Deal
Amazon Fire HD 8 £89.99 £39.99 at Amazon (save £50)
A seriously low price for a feature-packed Fire HD tablet. It's built for entertainment rather than work, but this deal gets you a decent 8in display, 10 hour battery life and Alexa voice control. Our advice? Grab one while you can. View Deal
All-new Fire HD 10 (32GB) £149.99 £79.99 at Amazon (save £70)
A big Prime Day deal! The 2021 Fire HD 10 is said to offer a 10-inch display that's "10 percent brighter" than the 2019 model. It's also go more RAM. There's also a pricer 'Plus' version, billed as Amazon's "most powerful tablet ever". Two good options for those on a budget.View Deal
Samsung Galaxy Tab A 8.0 32GB £189 £99 at Amazon (save £90)
On a tight budget still? This deal gets you a big discount on Samsung's family-friendly budget tablet with 8in display and 32GB of storage. This model isn't the newest, so grab the discount while before stock runs dry.View Deal
Samsung Galaxy Tab S7+ wi-fi 128GB £799 £679 at Amazon (save £120)
The S7+ is Samsung's latest challenger to the iPad Pro. It features a gorgeous 11in LED screen, Dolby Atmos speakers and a redesigned S Pen stylus for scribbling away. A solid discount on a top-tier tablet.View Deal
Apple iPad Mini 64GB wi-fi £399 £369 at Amazon (save £30)
It doesn't matter whether you want the space grey, silver or gold model – they're all on sale. You can currently save a small but significant £30 on this iPad Mini with 64GB storage.View Deal
Apple iPad Mini 256GB wi-fi £549 £500 at Amazon (save £49)
Want to treat yourself to a little more onboard storage? How about four times as much? You can currently save £49 on the 256GB wi-fi-only iPad mini at Amazon. View Deal
Prime Day hi-fi deals
ELAC Debut B5.2 speakears £310 £249 at Amazon
Our very favourite budget speakers now come with a very tidy discount. Elac may have come up with a pair to replace these in 2020 but the B5.2 are still What Hi-Fi? Award-winners and simply the best performers at this price.View Deal
Astell & Kern A&norma SR15 hi-res player £599 £483 at Amazon (save £116)
A 2019 What Hi-Fi? Award winner, the pedigree of this hi-res portable music player is unquestionable. This £116 saving only makes it an even more incredible prospect.View Deal
Prime Day home cinema deals
Apple TV (2015) £139 £119 at Amazon (save £20)
The entry-level Apple TV streaming box is on sale now. Considered the best Apple TV before the 4K model came along, it features an updated remote control with a touchpad and a Siri-friendly microphone. An absolute steal at this price.View Deal
Yamaha YAS-207 soundbar £350 £297.50 at Amazon (save £52.50)
You can now save a packet on this five-star 'bar from Yamaha – a deal so good, it even rhymes! It's a clear step above entry-level models in terms of quality, with a detailed and spacious soundfield and tight, tonally balanced delivery. Take advantage of Bluetooth connectivity and the soundbar's single 4K-compatible HDMI input.View Deal
Sonos Beam soundbar with Alexa £399 £379 (White) at Amazon (save £20)
Sonos's soundbar adds some audio oomph to your films, TV shows and games. Voice control comes as standard, plus like other Sonos speakers, it plays nice with other devices too. A great home cinema upgrade.View Deal
Nebula Capsule projector £440 £240 at Amazon (save £200)
When reviewed, we praised the Capsule's "neat design, solid sound and access to streaming services". Its resolution of 854 x 480 pixels is par for the course when it comes to miniature projectors. A brightness of 100 lumens means you'll need a dimly-lit room. Not perfect but it's the best mini around.View Deal
Epson EH-TW7000 4K projector £1199 £981 at Amazon (save £218)
This is the best home cinema projector at around the thousand pound mark at the moment. Black depth is unsophisticated but contrast, colour and cinematic appeal are well beyond the competition. It's a great starter projector for a budget home cinema set-up.View Deal
Epson EH-TW7400 4K projector £2199 £1799 at Amazon (save £400)
The 4K might not be native but this projector's enhancement technology and HDR offering does a very good job. It's sharp, colourful, dynamic and, with £400 knocked off, a hell of a lot cheaper than an actual native 4K projector.View Deal
Prime Day Apple deals
AirPods 2 + Charging Case £159.00 £123.98 at Amazon (save £35.02)
The second-gen AirPods with charging case are now £35 off. This is a healthy saving considering they're rarely discounted, so you'd better snap them up while the deal is still live.View Deal
When is Amazon Prime Day 2021?
Prime Day 2020 was an outlier for Amazon, taking place on 13th and 14th October. The year before the two-day event had got under way on 15th July, while back in 2018, it was a 36-hour event that happened on 16th July.
This year Prime Day 2021 will fall even earlier, on 21-22 June. Amazon officially confirmed the date on 2nd June, revealing a few early deals.
From Monday 7th June 2021, Amazon devices such as Echo, Fire TV and Ring will be discounted by up to 50 per cent. There's also three months of Amazon Music Unlimited free for new subscribers and up to 50 per cent of selected movies and TV shows through Prime Video.
Now, let's get on with saving some money.
What is Amazon Prime Day?
Prime Day is Amazon's take on Black Friday. While every online retailer gets involved in the now annual Black Friday bargain bun fight, Prime Day is all about Amazon.
The special day of deals is a members-only affair, so you'll need to be a Prime member to take advantage of the offers. Thanks to Amazon's 30-day Prime free trial, there is always the option to sign up, bag a few bargains, and then cancel your membership. Sneaky, maybe, but all perfectly above board.
Prime members are then able to take advantage of limited time only 'Lightning deals' as well as broader Prime Day deals across the site.
Amazon promises new deals every few minutes, with the deals dropping on the website and on the Amazon app (which gives members an early heads-up on the deals).
This year, members get £10 ($10) credit to spend on Prime Day when they spend £10 ($10) on small business products in Amazon’s store between the 7th and 20th June. More than 300,000 sellers globally are included in the promotion – more than twice as many as last year.
Prime Day is a thoroughly international affair. It will take place in the UK, US, India, United Arab Emirates, Spain, Singapore, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria, Australia, Turkey and Brazil.
Prime Day 2020: what happened
So what did we learn from Prime Day last year? Well, there were more than a million deals, with Amazon choosing to focus on the success of small and medium-sized businesses – perhaps diverting eyes from quite how much money the company must have made for itself.
Independent third-party sellers topped $3.5 billion in sales on Prime Day – a nearly 60% increase over Prime Day 2019. That growth rate surpassed that of Amazon’s own retail business.
The Echo Dot was the most popular item purchased on Prime Day globally, while in the UK the most popular products included the Bose QuietComfort 35 II wireless headphones, Shark Upright Vacuum Cleaner, Celebrations Chocolate Bulk Box, Halloween Party Bag Fillers and the Oral-B Smart 6 6000N CrossAction Electric Toothbrush. A broad church indeed.
Amazon quick links
Still in the mood for shopping? Check out the best deals right now via the links below.
- Amazon daily deals – today's Amazon deals
- Amazon electronics store – the home of all Amazon electricals
- Amazon devices – Alexa, Echo, Fire TV; all of Amazon's smart devices
- Amazon TV and home cinema – TVs, projectors, set-top boxes and more
- Amazon audio and hi-fi – record players, radios, speakers
- Amazon headphones and earphones – wired, wireless, noise-cancelling
- Amazon phones and accessories – cables, SIM cards, phone adapters
And don't forget to check out our guide to Amazon's Prime Day Headphones deals and Prime Day TV deals to bag yourself a bargain.
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2021-06-21 09:59:55Z
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