GIANT illuminated London Underground signs have been specially created by an Island business for the launch of the new Sony PlayStation 5.
A.J. Wells and Sons recently worked on an exciting project for the 2020 launch.
The Isle of Wight signage and engineering company, who make much of the iconic signage for London Underground, was commissioned by Transport for London to create four giant illuminated signs in the shape of the PlayStation console buttons.
The pole-mounted signs were designed to temporarily replace the standard roundels that mark the four street exits at London’s Oxford Circus Station.
The Triangle, Circle, Cross and Square were erected under the cover of darkness on Tuesday and will be on display for just 48 hours before being taken down and moved to Sony’s London headquarters for permanent display.
The marketing stunt forms part of an elaborate narrative that Sony have created in the lead-up to the UK launch of their new PS5 console on Thursday (November 19).
The signs were designed, manufactured and installed by A.J. Wells and Sons.
The project was carried out under strict secrecy and turned around in just over two weeks.
https://news.google.com/__i/rss/rd/articles/CBMic2h0dHBzOi8vd3d3LmNvdW50eXByZXNzLmNvLnVrL25ld3MvMTg4NzgwMzMuaXNsYW5kLWZpcm0tY3JlYXRlcy1sb25kb24tdW5kZXJncm91bmQtc2lnbnMtc29ueS1wbGF5c3RhdGlvbi01LWxhdW5jaC_SAQA?oc=5
2020-11-18 06:00:00Z
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